We build narrative
control systems.

AI-powered narrative intelligence.

We build systems that track what's being said about your brand across every channel, analyze the sentiment and signal beneath it, and give your team the capability to shape perception in real time.

This is not a dashboard product. Every engagement is custom-scoped to your data environment, your threat landscape, and the decisions your organization actually needs to make.

Companies that can't afford to lose the narrative.

We work with brands in high-stakes information environments — companies where public perception directly affects revenue, trust, or market position. Communications leaders, brand strategists, and executive teams who understand that narrative is not a marketing function. It's an intelligence function.

If your narrative is being written by someone other than you, that is the problem we solve.

Perception is not a soft problem.

Aisthima comes from the Greek αἴσθημα — feeling, sensation, perception. We built this company on the premise that controlling what the market perceives is not a communications problem. It is an intelligence problem. We solve it with AI.

We are a lean, focused company. We do not sell software licenses. We build capability — and we stand behind it.

Zelmay Jan

Aisthima was founded by Zelmay Jan, an AI practitioner who saw that companies were drowning in sentiment data with no real capability to act on it. Aisthima closes that gap — from signal to decision to control.

Accepting early engagements.

We work with a small number of clients at a time. This is not a SaaS product — it is a focused engagement with real accountability. Early clients are selected based on the specificity and seriousness of their situation.

If your situation is serious, we want to hear about it.

Talk to us